Gamification
Gamification
Increase virtual booth traffic is to gamify the experience of your audience. For instance, for each virtual booth that attendees visit, they will receive some points. Above a certain threshold, they can win a prize.
Can also have a small contest at each virtual booth so that the attendees can engage with the sponsors. It's a win-win situation.
Have a system that assigns points to attendees based on their level of interaction
Fan Trivia
Questions will pop-up on the screen at random times for the user to answer within a limited time. The audience will pay extra attention to the session to get the answers right to collect points.
A Culture Trip
If there's an international audience, it's valuable for the audience to network with people from other countries and culture. The way to promote this is by giving people points when networking from another country.
Virtual Event Bags
A great way to ensure virtual engagement is to send the audience event bags consisting of something that will be used in the events in the future or relevant to the artist!
Scavenger Hunt
VIP Experience (MMFI)
Collect points and then as a reward unlock the VIP experience.